Walmart Product Roll-Out

Project Description

BSM Media developed a strategic product launch campaign to increase awareness of the launch of Incogmeato Mickey Mouse Shaped Chik’n Nuggets across both Walmart In-Store and Walmart.com.

• Social Impressions exceeded the client KPI by 33%.
• Social posts & engagement rate exceeded client KPI. 
• Almost 100k engagements were driving conversations online around the launch of the product.