HP Original Ink

Project Description

BSM Media developed a week-long Social Spotters campaign to build awareness about the HP Ink BOGO 50% off promotion at Staples, Best Buy, and Office Depot and to drive sales at these retail locations. Social Spotters were required to share photos of in-store ink displays and information about the sale on Instagram and Twitter with the campaign hashtag.

• 68 Entries
• 12.2+ million total campaign impressions
• 37% of Social Spotters reported purchasing HP Ink while at retail locations