Driving Online Sales & Reviews

Project Description

BSM Media was tasked with developing & implementing a strategic campaign to interact & engage with mom influencers to promote Little Baby Bum products as the perfect Easter gifts. We wanted to show moms they can still purchase great gifts online, without having to go in-store during COVID. Through this program, moms featured the online retailer they purchased at, and also showcased the product in action at-home.

• Social Impressions exceeded the client KPI by 100%.
• Social posts & engagement rate exceeded client KPI & industry average. 
• 50 verified reviews were left on Walmart.com & Target.com, further increasing the brand’s visibility online.