Blume Baby Pops

Project Description

Skyrocket partnered with BSM Media to support & promote the launch of their new product, Blume Baby Pops, by utilizing our signature Social Spotters campaign. This drove 40+ moms into store across the country, featuring where to find & purchase the new product. We also collaborated with moms who worked on previous Blume Dolls campaigns to continue to share their relationship with the brand & to drive authenticity & brand advocacy.

• 1M+ impressions across target demographic
• 160% increase over the industry benchmark for Engagement Rate
• 40% increase over our historic Engagement Rate for the brand
• 240+ engaging content for the brand to repurpose
• 100% of influencers said they would recommend Blume Baby Pops to friends & family